Get to Work! Careers in the Publishing Industry

By Danielle Lieneman 

As someone with a passion for the written word and literature of all sorts, the publishing industry is one that has had an impact on me. Despite this, I didn’t really know much about the world of publishing until I decided that was going to be my chosen career. The extent of my knowledge came from Hollywood depictions like Margaret Tate from The Proposal (10/10 would recommend, even if its depiction of the publishing industry and its editors is a bit harsh). It wasn’t until I was a junior in college with half of an advertising degree and a few English classes under my belt that I started to wonder about a possible career in the publishing industry.

Editorial

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The most commonly thought of career path within the publishing industry is that of an editor. Editors are responsible for reading manuscripts in search of new talent and working with authors to create a final product. Editors need to be able to balance both an eye for detail (for all those pesky grammar mistakes and plot inconsistencies) and an ability to see the big picture. Bigger publishing houses have numerous editors with varying responsibilities: copyeditors (correct grammatical and spelling errors), commissioning editor (find new manuscripts and read book proposals), and editorial assistants (help with anything needed from administrative to editing duties) At smaller publishing houses these tasks and responsibilities are often combined.

Possible majors: English, Journalism

Marketing and Publicity

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Marketing and sales representatives are responsible for getting the product into the hands of the consumer. They are responsible for the creation of innovative marketing campaigns that will stick with the consumer long past their initial exposure; marketers and publicists create the image of the product for the consumer. Additionally, publicists and marketers work directly with the media to deliver press releases and media kits to garner media exposure for new releases.

Possible majors: Marketing, Public Relations

Design and Production

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If you have an eye for design and consider yourself a visually creative person, design would be the ideal home. From cover design to page layout and font choices, the production department is responsible for ensuring that the final product is visually appealing. Knowledge of InDesign and Photoshop are an absolute must. Production staff work with the manufacturers to ensure the quality of the product. Frequently they are among the first to hold the final copy!

Possible majors: Graphic Design, Advertising

Sales

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Sales representatives work closely with the marketing department to ensure that books are available to consumers. They are responsible for selling books to third party sellers like Amazon, local bookstores, and other booksellers. They frequently have to travel to the client in order to convince them of the quality of work and its capacity for sales. The ability to communicate in an engaging and persuasive manner is an integral trait of a great sales representative. Without the sales department, consumers would be incapable of purchasing the title anywhere except from the publisher directly (wouldn’t that be inconvenient!).

Possible majors: Marketing, Advertising

No matter what track you choose, a career in the publishing industry requires a love of literature and the dedication to work hard. Publishing is a hard field to break into, but it’s well worth the effort. For more information on the publishing industry, everything from writing the novel to getting it on shelves, be sure to check out any of our related titles:

 

7 Revision Tips You’ll Find Useful For Big Projects

1267_4944364By: Grace Hudgins

I’m currently revising a book about team building exercises in the workplace, which is a lot let me tell you. But it’s only overwhelming because of all the tasks that go along with revising a second edition book — or any edition for that matter.

I’ve learned a few things this past month that have helped me organize my thoughts and ideas when it comes to editing in general, so I’ve decided to share them with you all.

1. Read through your script

Whether it’s a book, paper, or article you’re editing, read through it first before making any changes. It’s easier to see which sections need to be edited or taken out this way.

Reading your copy will make it easier for you to know the type of content you need to add to it, too. Sometimes it’s hard to follow the tone of other authors, but once you get a feel for their writing style, you can adapt to it quickly.

It’s important to actually know what you’re editing or writing — I mean actually know it and understand it. If you’re looking for sources to contribute to your assignment, you need to be able to give them a summary easily. Nothing is more embarrassing than having a professional ask for details about a story you’re reporting on or a book you’re writing, and you end up providing them with inaccurate information or no detail.

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2. Make a to-do list

Once you’ve read your material, you’ll have a greater sense of how much work needs to be done. Even if the workload is small, make a to-do list for yourself. This way, you can keep track of what you have and have not done. Setting deadlines for yourself is also helpful; that way, you can avoid procrastination (don’t lie to yourself, we all do it).

3. Make an outline

My editor suggested this to me, and it’s been really helpful. Instead of getting to certain sections of the book as I go, I made an outline of the entire book instead. Now, the content is organized in the way I want it to be before I try to write multiple chapters in one sitting.

This helped me gather my thoughts, and it made me feel more organized. I had 365 team building activities to sift through, so categorizing them and then placing them in an outline made it easier to decide what to write about and where to put it. It also makes the book flow better. It’ll be easier for my readers to pick activities that relate to their teams.

4. Check all facts and update all research

It’s common to have facts in nonfiction books. It’s one of the reasons books are revised. But, just because a fact was published before doesn’t mean it’s still accurate. Always double-check. It’s embarrassing to publish inaccurate information, and it looks bad, too.

If there are facts in your paper, book, or article that are more than five years old, then I would update them. There is an abundance of research on just about every person, place, or thing on the internet, and chances are new studies have been published on the topic you’re writing about.

5. Pace Yourself

Deadlines are hard, but don’t lose sleep over a project — unless it’s due the next day. Start early, and be productive; that way, you can give yourself time to take breaks in between editing long sections.

It’s easy to overlook small errors because you’re tired or not focused, which leads to more mistakes that you’re suppose to be catching. So, take as much time as you need on parts that you think need it, and don’t try to rush your work.

6. Remember the basics

Of course, don’t forget your basic writing and editing skills — grammar, spelling, grammerpunctuation, sentence structure, and if you’re a reporter, AP Style. If you aren’t sure about a hyphen or the spelling of a word, look it up online on Merriam-Webster’s website. It’s the most accurate for spelling. English websites are also great guides for the rest, and AP Style has it’s own guidebook for journalists, but you can see a brief overview of the main points here. Utilize your resources, in print or online, and trust your gut feeling. If you think a sentence sounds wrong, then rewrite it.

7. Breathe

Editing and writing big projects can be a little overwhelming at the beginning, but remember to breathe and take your time. Not rushing through your work gives you more time to think creatively and come up with more ideas. I thought of some of my best ideas when I wasn’t staring at my MacBook or rough draft.

Don’t be afraid to ask for help, too. You can ask professors, editors, or your peers who have experience for guidance on big projects. It’s nice to get ideas from other people. They might give you the perfect idea you’ve been looking for or catch a small error that you overlooked.

Revising any project takes a lot of time from what I’ve learned so far. I’m used to banging projects out in two days or less, which is why I felt so behind and overwhelmed at first. But I realized I needed to take my time and ask my editor for advice when I felt stuck.

Now, I’m almost finished with my team-building book. Next week, I’ll fine-tune it before I send it back to my editor, which I wouldn’t have completed so smoothly if I hadn’t organized my time and taken advantage of all the things I just talked about above.

Oh, one more MAJOR tip: don’t ever send your work back to an editor (or someone higher than you) without proofreading the whole thing first — it’s unprofessional. It’s OK to have a few minor mistakes in your copy, but you were editing the project for a reason, not making it worse.

Have fun, and happy revising!

Writing Help: How to Get Your Work Noticed

By: Lauren Capps

As an aspiring writer, I know how it feels to write my own dreams and thoughts down on paper, turn it into a story, and hopefully one day become a published author. That dream hasn’t been accomplished yet — and one day it will — but for now, I can only hope to help other aspiring writers like me by explaining my experiences in the publishing world. Hopefully, these tips can help you on your journey to becoming a published author.

If You Think You’re Done — You’re Not

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When you finally type “The End,” it’s really not the end. The first step before you wrap up your book and submit it to a publisher is to edit. Then rewrite. Reread your work more than just a few times. Find grammar mistakes, structural problems, and word disagreements. By the time you are about exhausted from rereading and rewriting to where you feel like you know every line by heart, reread and rewrite again. If you are stuck, have a friend or family member go over a part that you are not sure about. It’s always a good thing to ask for help.

Today, most publishers require your book to be in tip top shape; the editors don’t have time to do your work for you. The more polished your book is, the more likely they will accept your work.

Look for Writing and Publishing Contests

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If you are a first time author, most publishing companies and literary agents will bypass your manuscript just like a potential employer would as if you were applying for a job. The  point is, you need experience. There are many contests out there that will reward winners with a prize of money and/or publication.

A popular young adult fiction competition is the Writer’s Digest contest, or the NaNoWriMo. Not a YA writer? Don’t worry, there are multiple contests out there for all genres!

Remember: there are a lot of contestants besides you, so make sure you meet the guidelines (and, of course, have a great story to tell).

Find a Literary Agent to Represent You

This is one of the hard parts of submitting your work for publication, as I know from my experiences of multiple denials. A literary agent can help with acquiring contracts with editors and publishers, selling the rights to your work, help with legal actions, and other tasks. In return, they get a commission from the sales of your book. A crucial step is to find a literary agent that represents the genre you are writing in. After you find a few agents that you think are worthy, muster up a query letter that will entice them into wanting more.

A query letter is a short page explaining why you are contacting the agent, a short synopsis of your book, including the plot, and a brief bio of yourself and your skills. Some agents will require a couple pages of your manuscript, so prepare to add a few pages if they ask for it. Remember: always be polite and courteous, and don’t get discouraged if you are receiving denials.

Quick Tip: Check out our own guide, How to Write a Query Letter: Everything You Need to Know Explained Simplyfor more tips and tricks on how to write the perfect query letter!

The Next Steps: Literary Agent — Yes or No?

257_4577173The next steps can be different depending on your acceptance from a literary agent. Now, this is where my personal experience ends — I haven’t been accepted, so I don’t know what goes on from there if one accepts you. I can imagine that they will start looking for publishers and editors for your work, among other things.

529_3282411If you keep getting denials, don’t fret. Think of how your favorite authors got accepted; look them up, and see if they have said anything about their publishing experiences. Stay encouraged that you will one day finally get published, and keep trekking on by submitting more inquiries to agents.

One Last Tip: Keep Writing!

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Lately, during my past two years in college, I admit that I didn’t write as much as I should have. Due to that part I feel a bit discouraged, but thinking of the future, and my life ahead of me, I know that I can achieve my dream one day. One day you will too, so don’t give up. Keep writing every day, because who knows?  One of your books might just be the next best seller!

 

Always Writing: A Guide to Journal Keeping

By: Zachary Arcivar

If you’ve kept up with my last few posts, you already know that I keep a journal, and I write in it daily. Before going away to college, I had toyed with the idea of journaling, and sometimes would start to, but I always felt like I wasn’t journaling about the “right” topics, or I wasn’t writing my entries in the “right” form. Is there a “right” way to journal, anyway? This question always bugged me, and I never knew how to answer it until I started really getting deeper and more detailed with my entries. The answer, by the way, is no; there is no “right” way to keep a journal. Everything from a doodle in the margins to the most poetic stanza that you can come up with is important and shouldn’t be looked over.

What’s the point?

Your journal is the place for you to put literally anything you want down on paper. It is a place where the only rules are the ones you put there for yourself. It’s a place of free expression — a blank canvas ready to be smothered in half-formed ideas, beginnings to poems, shopping lists, drawings, rants, and the list goes on forever. Any quick thought or idea that you have during the day that would usually be lost after it had passed through your mind can live forever if you just jot it down, and who knows? You may stumble back upon that thought and inspire yourself days, months, or even years after you write it.

I bring a lot of emphasis to the idea that you don’t have to be a writer to write; it’s something that I think everyone should at least try as a mind exercise, because the benefits can be incredible. After a few hours of writing in class, I usually notice a big difference in how clear and active my brain is for the rest of my day. For anyone out there who feels like they don’t have anything to write, I assure you that you do, and just jotting something down once a day for a few weeks can give you so much to look over when reading back your work. It can also prove to be a very cathartic release for your daily stresses.

You’ll rediscover thoughts that you forgot you even had, and you can find so much inspiration just from what your past-self decided to leave behind for you. If nothing else, looking back on a journal is plain interesting if you’re willing to write in it honestly and freely. It allows you to re-live any moment that you experienced in your own environment without any fear of judgement or stress. When you relive some event you were a part of or a scene that you witnessed, you may notice things about it that you didn’t notice before. Writing it down will cement in each detail that you recall, giving you a more vivid recollection of the event to get you thinking deeper about whatever it may be.

What do I journal in?

Got a spiral notebook handy half-filled with notes? You have a journal. A small notepad that fits in your pocket? That’s a journal, too. Anything you can put pen or pencil on to get your entries down is a journal, and having a few different ones offers some good options when it comes to journaling in different environments.

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At Columbia, all writing students are required to journal for each writing class that they are in, so right now, I have about three active journals left over from last semester, one of them being a small notepad that I carry in my pocket most places that I go. They each have their own type of contents; one is personal, one is more for story ideas and first drafts on expanding those ideas, and one is just for quick thoughts that I think may come in handy later on.

I also journal on my laptop, but in my opinion, writing by hand is more impactful. Your brain processes information differently when it’s reading from a page rather than a screen, so if you’re not a big user of pen and paper, try it out! It forces you to slow down and really pay attention to each word for its full value while you write it. If you find the need to stay connected to your smart phone, though, don’t worry. There are journaling apps available for download.

How do I start?

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Now, don’t feel the need to go grab five notebooks and start forcing ideas out of yourself, because that’s not what it’s about. Each time you write, it should be natural, and it takes some practice to let yourself just flow onto the page, but after a few entries, you’ll get it. Sometimes, I have no idea what to write about, so I’ll just let my mind wander and write the first interesting thing I see or describe the first noise I hear.

If my writing classes have given me any tool at all to get a creative train on its tracks, it would be word association exercises. There are many different types of word association exercises, but you only need to know the basics to begin. What I would suggest is, think of a word that just seems to pop into your head. From there, let that word resonate and echo while you listen to it closely. Have it remind you of a sense or feeling that brings you to a specific place that you imagine you are now in, and look around that place. Notice something specific that sticks out to you — it could be anything from the color of a wall, to an object tucked away in a corner somewhere. After you focus on that idea, listen to it and let it give you one more word to focus on.

I know the whole process may sound a bit strange and maybe even unnecessary, and that’s what I thought before I was coached with those same instructions a few times. Fast forward to now, and exercises like this one are my writing process’ best friend. I notice a huge increase in focus and a steadier flow of ideas after working with a few of these exercises, and I know they can do the same for you whether you’re journaling fiction or memoirs or just what you did that day. The ultimate goal is getting a steady flow.

What do I write?

No one can answer this except for you, because you are supposed to write whatever you feel like. I think of a journal as just one big first draft, and everything in it is just a representation of my thoughts in some way, which I can go back and pick from later. It’s thought organization, so there’s nothing off limits from your journal.

You may be a fiction writer, a memoir writer, an aspiring journalist, or you may not consider yourself a writer at all. No matter how you view yourself, keeping track of your days via journaling in some way will benefit you like you wouldn’t imagine. Each time I look back at my own, there are so many things that I either wrote early in the morning that I don’t even remember thinking, or lists that I had written that bring back some memory from somewhere.

No matter what it is, it means something, and it can inspire you. It’s a great way to reflect on your daily activities, relive something interesting that happened to you that day, or remember something you saw that you want to see again. Giving your own take on it straight from your mind and onto a page is the best way to really understand it.

Another journal format you can choose to write in is the one you’re reading right now — blog posting. Today, anyone can claim a section of the Web for themselves to keep their thoughts formed, written, and available for reading. If you have the urge to write but maybe want to be more structured with your ideas, then a blog is a great option. It also offers a potential community following that can connect you with other bloggers in your field of interest, and it gives you the chance to share your ideas with anyone.

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It’s that easy!

Now that you’ve read through the crash course, give it a try for yourself. The next time you really dwell on something or see something interesting, don’t be afraid to write it down and go back to it later. Everything from practical lists to the strangest of fiction belongs tucked in the pages of your journal, and above all, remember that there are absolutely no limits with this form of writing.

You don’t have to be a world famous author or philosopher to scribble a few notes each day, and even though your entries may not be turned into a movie or anything world changing, that doesn’t mean a journal can’t supply you and anyone you show it to with inspiration.

A Morning Routine Experiment: Coffee vs. Reading

By: Audie Lauf

Nothing makes my morning feel more complete than my usual larger-than-life-Americano with an extra shot of espresso. That caffeine cocktail could wake the dead, but I decided to try a five-day experiment. Instead of my morning jolt of caffeine, I decided to read a chapter from a book before I started my day — a different method of stimulation to awaken my brain. Here is an account of what happened the week I decided to read instead of taking in my morning coffee.


Monday: 7:00 a.m.

I had to remind myself that I decided to avoid caffeine altogether — I turned off the Mr. Coffee machine I bought at a garage sale for a dollar. I turned around and picked up a biography for one of the founding fathers. After taking 15 minutes to read a chapter, I felt a bit more awake than I was expecting. I took on the day like it was any other day of the week.

Tuesday: 7:00 a.m.

Again, it took me a few failed attempts to remember that I had given my coffee maker a vacation for the week. I had to pour the coffee grounds back into the can. Again, I made the commitment to sit down at the table and crack open the biography. After I spent 18 minutes reading about how the Declaration of Independence was signed, I was a bit shocked to feel like I had actually had my morning cup of joe.

Wednesday: 7:30 a.m.

After a late night of internship responsibilities, I was starting my morning off a bit late. I was dreading the promise I made to myself and thought this was the start of withdrawals. After waking up with a slight headache, I flipped the pages to the designated chapter and read about some of the issues our founding fathers had while signing the Declaration of Independence. I closed the book with a slight headache but decided it was something that could be fixed with a glass of lime-infused iced water.

Thursday: 8:00 a.m.

Feeling the lag in my morning routine, I decided to take a short walk to the park to read the chapter in my book, hoping the fresh air would help the intellectual stimulation. I read as I sat on the park bench. It might have been the sweat breaking from my forehead, but I was surprised to notice that I had a bit more spring in my step than I expected without a takeaway cup of Seattle’s Best.

Friday: 7:00 a.m.

I was surprised that I woke up this morning at my regular hour without a caffeine withdrawal headache. I came down the stairs to pick up my copy of the biography. I gladly read the final chapter of the book with a smile on my face. After finishing the epilogue, I closed the book and headed out to the local library to pick up a new non-fiction option.


After my five-day trial period of avoiding caffeine, which felt more like an entire semester, I was surprised to notice the difference in my summer routine. Although it’s hard to believe, my day felt more stimulated. While caffeine is a gift from above, it only lasts a few moments. After a morning of intellectual stimulation, I found that my jolt of energy lasted well throughout the afternoon. I still find myself making a cup of coffee, but I keep the size of the cup a bit smaller.

Intern Life: Working for a Publishing Company as a College Student

By: Grace Hudgins

So you probably read my headline and immediately thought of phone calls and coffee. The two things college students master in — making coffee and answering phones.

BUT, as an intern for a nonfiction book company, I actually do a lot more than pick up the phone and go on caffeine runs. In fact, I don’t do either. (OK, I answer phones sometimes, but only if my boss is totally swamped.)

I actually have legitimate responsibilities here.

So, if you’re interested in publishing, editing, and writing as a career, then I’ll tell you all about what I do, how often I do it, and what I’ve learned so far.

Editing

Reading is a big part of my job — obviously. But I don’t just read the books for fun; I edit them for grammar, spelling, sentence structure, and, sometimes, the entire tone of the book depending on whom the target audience is.

The process is simple, but lengthy. I start by getting a draft of the book, reading through it, and making notes on my laptop of what needs to be changed. After that, I go in and make those corrections. While I’m editing for content, I’m also fact checking. We don’t just make words flow and craft up stronger sentences — we also fact check. If we publish false information, we can get into serious legal trouble.

It depends on how many chapters I’m editing to say how long it takes me to finish. I’ve edited from one chapter to an entire book before, but what I’ve learned is to be patient. Taking breaks frequently helps so I don’t get lazy and overlook something.

editingWhen I’m finished, I send it back to my editor, and she tightens the copy. She also sends back my version with her corrections so I know what to look for next time, which I find super helpful.

It sounds simple, but editing is a lengthy process. It’s the most important part of publishing, so it’s really important to know and understand grammar, punctuation, and spelling (among other things) so the editors don’t have to fix absolutely everything.

Social Media

Social media is a big part of my weekly responsibilities. At Atlantic Publishing, we’re on a variety of social media platforms — Instagram, Twitter, Facebook, Pinterest, LinkedIn, and WordPress to be exact — and some of the interns are in charge of a few of our sites. All of us write weekly for our blog. We have a range of topics we write about from reading and writing tips to back posture — you should check us out! * cough cough *

I’m responsible for our Instagram account. We just created it a few weeks ago, so we don’t have a lot of content yet. But we want to put our books out there, so a lot of our pictures will be of the books we have in stock, upcoming book covers, and sometimes employees (you can follow us at @atlanticteen, by the way).

Social media is important to for us so we can keep our readers in the loop about our books. It’s also a handy little communication tool. We connect with people all over for marketing, writing, and sharing purposes.

Digital Media

A fellow intern and I are currently working on a video project to spread our brand and books even more. We figured it’s a more interactive way to get in touch with our audience.

We’re experimenting more and more with video and digital media, because it goes hand-in-hand with social media. Those kinds of platforms are where our videos will be posted. So, we decided to get a little more creative with our marketing techniques.

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Another part of what I do is reach out to a number of different people, companies, and associations. I write emails requesting forewords — an introduction to a book written by an expert or professional — and for research purposes about where we can sell our books.

No matter what job you have, communication is an important skill to have. Professionals will not want to work wit you if you send an email ful uv Spilling mistakkes and inaccurate information. In this industry, it’s just as important as editing.

Rewriting Books

Yes, you read that right. We get to rewrite past published books for new audiences frequently — interns, too. It’s a lot of fun, and it’s a great way to exercise our creative writing skills. But we’re a nonfiction publishing company, so our stories have to be backed with legitimate facts and research.

This task goes hand-in-hand with editing. I still edit for grammar, spelling, punctuation, and all that good stuff, but I get the chance to write the book myself. Most internships don’t even allow college students to get near the fun stuff, but in publishing, it’s a different world.

I’ve learned a lot about the industry for the amount of time I’ve been here. As an intern, we also communicate with authors from time-to-time and upload book information into databases so wholesalers can sell our books through their market. It’s not all just reading and writing; there is a whole other side to publishing that has to deal with marketing, advertising, and sales.words

If you are considering publishing as a potential career, I’d highly suggest interning first, because every one is a little different. But you’ll learn anywhere that there are a thousand and one steps to do to get just one book published, and that the job is more than editing, authors, and colorful book covers.

Start off somewhere small, because they eventually lead to other big opportunities, and do your research. If you’re looking for books, make sure you’re applying to a book publisher and not a magazine or newspaper, because I assure you, it’s more than just phone calls and coffee.

From the Editor: Taking You Behind the Scenes of the Publishing Industry

By: Rebekah Sack, Editor

85 tasks and 92 subtasks.

That’s how many steps it takes to publish a book.

Now, some of those tasks are really quick and simple, like documenting the date of an author’s writing contract or creating a location number for the back cover of the book.

But, not all of those tasks are easy to just check off the to-do list. For instance, editing “Stage 2” of the book, which means spending detailed time with about 10,000 words of text, or planning and executing an e-mail campaign to start getting pre-orders for a book — these are time consuming. There’s a lot that goes into publishing a book, and you don’t realize how complicated it is until you join the industry.

Now, not every publishing company out there has exactly 85 tasks with 92 subtasks sprinkled in. There are going to be companies with hundreds of tasks and companies with no tasks at all, because they just fly by the seat of their pants. None of that matters, though — the important thing to realize is how intricate the process is.

I might quickly add that some people may be put-off by the fact that there’s a list — how dare you put such organizational limits on what is supposed to be a creative process! I will gently remind you that, yes, the writing and editing portions of publishing can be highly creative, but like anything else, the publishing industry is still a business, so keeping things on track is super important.

That being said, I thought it might be fun to take a look at some of the things that we do when it comes to publishing a book. Whether you’re a prospective intern that wants to know what really goes on behind-the-scenes or a freelance writer that wants to know what exactly that nit-picky editor does all day, this will give you an idea of the grunt work that goes into that book sitting on your nightstand.

The First Few Steps

The first few steps are the easiest. I know this isn’t the case for everything in life, particularly blind dates and job interviews, but the first few steps of organizing a book are mildly to moderately simple.

You have to come up with a book title, assign that book title an ISBN (in our case, three ISBNS — paperback, e-book, and library edition), come up with a retail price, find three BISAC codes, and write two book copies (one that is 50 words or less and one that is 350 words or less).

I’m anticipating three possible questions from you at this point: what is an ISBN, what the heck are BISAC codes, and what’s this business about book copies? I am going to spare you the boring task of reading a standard definition here and offer you the low-down for dummies.

An ISBN is that number-thingy by the barcode on the back of your books. It’s a string of numbers tied to your book. Publishers have to buy them.

BISAC codes help to categorize your books by subject. Here’s an example of a BISAC code: YAN051020  YOUNG ADULT NONFICTION / Social Topics / Bullying.

Book copies are those catchy paragraphs on the back of your favorite books. They describe the book and get you so interested that you’re forced to take the book off the bookshelf and purchase it. Here’s an example of a book copy from a book we’re currently working on.

Title: The Young Adult’s Guide to Surviving Dorm Life: Skills & Strategies for Handling Roommates

Book Copy: Television shows like “New Girl,” “Friends,” and “The Big Bang Theory” make having a roommate seem like a blast. However, not everyone is lucky enough to have a roommate like Jessica Day or Rachel Green.

“Surviving Dorm Life” provides college students with an idea of what to expect before ever stepping foot into their new living space. This book is full of tips and tricks ranging from sleeping patterns to unwelcome guests.

Personality traits can also cause a lot of conflict. This book unravels how to deal with different types of roommates, such as neat freaks and slobs.

Fighting over who does the dishes may seem like biggest problem there will ever be — and this book does cover that — but if things get seriously bad, that’s covered, too. We take a look at how to deal with roommates that are depressed, have an eating disorder, or have a substance abuse problem.

This book is full of case studies garnered from hours of interviews with college students, both new and graduated. Your roommate is using your personal stuff, they’re staying up too late, they’re making too much noise, they’re being rude, and they’re neglecting to pay their share of the bills. If you are worried about any of these potential problems, by book’s end, you’ll know everything you need to know to put the issues to rest and survive dorm life.

Now that those questions are out the way, you might be wondering something else — how can these be the first steps? Wouldn’t writing the actual book be the first step to… publishing a book? I know, I know, I kind of wondered the same thing at first, but that’s where companies kind of start to veer in different directions.

When you think about books and summer reading, your first thought is probably fiction books, and most fiction books go through a very different publishing process. The publisher usually looks at already completed manuscripts and picks and chooses based on what they think people will buy.

When it comes to nonfiction publishing, it’s totally different (not always, but in our case, it’s a different ballgame). We come up with a popular topic and narrow it down to a title — we decide what books we are going to produce, and then we hire professionals to come in and write the book. That’s why we come up with all the book information first. Well, that, and because in order to start getting pre-orders for a book, you have to have all the book information out there.

Now that things are starting to come together, I imagine furrowed brows and a curious expression on your face — you’re telling me that you put a book out there for pre-orders before it’s even written yet? Well… yes. Yes, we do.

Another important part of organizing a new book is getting the cover done. We work with our Art Director to finalize a book cover, and once that’s done, you can put your infant book on different distribution sites for pre-orders. That way, we can publish books way faster than you’re probably expecting.

There’s all this talk about books going through years and years of steps and processes before it’s ever even on the market — well, when we structure the process this way, there’s no waiting time. Sometimes, companies will put the finalized book information out there to start getting pre-orders and to build the hype up, but that means that a finished book is just sitting on a desk somewhere — waiting. For us, there’s no wait time. While the book is being written, pre-orders are coming in, and once the book is done, it goes straight to press.

Blah, blah, blah, we get it. On to the next phase.

The Steps After the First Few Steps

Great title, I know. The next few steps overlap a bit with the first few, but they involve finding and hiring an author. This can be done several ways — there might be an author we’ve already worked with that has a background in the subject area, there might be a specific person we have in mind that’s an expert in the field, or we might just turn to the freelance writing market through avenues like Elance.com or JournalismJobs.com.

We also have a reserve list of writers who have applied for previous jobs — if they had a strong resume and writing sample and totally killed the editing and writing quiz I sent to them, I ask them if they’d like to be on a reserve list for future projects. Sometimes, they don’t. But, sometimes, they do, and we turn to them first when new projects open up.

The main goal is to find a writer that’s really good at writing (duh) and that also has a background in the subject at hand. For example, the book about surviving dorm life would be best written by someone who spent their entire college career living in a dorm with four roommates. A book about the Russian Revolution might be best written by a history professor. A book about joining the music industry would be best written by someone that has a music degree — the list goes on.

So, when you finally find the perfect fit, you create a contract, have them sign it, document it all, and order research materials for the author. We send them various books on the subject to give them an idea of what’s already out there — we don’t want to be producing stuff that’s already been said 100 times over. It’s also useful to be up-to-date on the latest stats and research — we’ll send that stuff, too.

In the background, we’re updating distribution sites through Bowker & Onix; we’re drafting up email campaigns for libraries, bookstores, and foreign rights agents; we’re creating a book folder on the server; we’re updating the book information on the website; and we’re working on finding associations or experts in the field to partner with us and/or contribute to the book.

Don’t tell me I lost you — let me catch you up here. Bowker is the exclusive go-to guy to get ISBNs from. You purchase them and then update the information tied to that ISBN. Let’s say I buy an ISBN for my new book about bugs. I would go onto Bowker to update my ISBN information. I’d put in the title: “Bug Life,” the author: “Yours Truly,” the book description: “This book is all about bugs,” and so on. From there, tons of people can get information about that book. It’s like the watering hole, but for libraries and bookstores and such.

Oh, and Onix? It pretty much does the same thing — you put all your book information into their program, and it lets people who buy books see it.

The whole thing is a lengthy, intricate process.

The Next Few Steps After the Steps That Were After The First Few Steps

As you can see, I’m the go-to person when it comes to coming up with titles.

So, now the book is out there, and the author is drafting away at the manuscript. They’re sending the work-in-process in four basic stages. For our young adult books, here’s what the stages look like:

Stage 1: The Outline

Stage 2: The First 10,000 Words

Stage 3: The Second 10,000 Words

Stage 4: The Final 10,000 Words

The author will send in this stuff as they go along. I, the editor, will review it, give some feedback in the margins, and I’ll edit the heck out of the manuscript. You’ll see structure changes, style comments, and basic copyedits (grammar and punctuation stuff).

If I have a few projects going on at once (at this very moment, I have seven), you can see where things start to get a little hectic. You’re getting 10,000 words over there, another 10,000 over here, an outline coming in from left field — you can see why many people comment on how busy editors are.

But, that’s not all. In the background, while the pros are hacking away at their Word docs, we’re securing foreword authors, case studies, we’re running plagiarism scans, we’re sending email blasts, we’re counting pre-orders, we’re checking permissions, we’re submitting CIP data, we’re making updates on Bowker, Baker & Taylor, Ingram, Barnes & Noble, the website, Amazon…

I can feel you starting to back up. Do not be intimated or confused. To answer the looming question I can feel in the air — what the heck is CIP data — it’s that library information on the copyright page of books. CIP stands for “Cataloging-in-Publication” and it’s basically a neat little paragraph that has the author’s name, the title, the ISBN, some details about the book, and some more numbers. It helps libraries electronically catalog your book in their database.

Once the book is fully written and has been thoroughly edited, it goes off to the design team. They transfer the Word document into InDesign (an Adobe program that helps get a book ready for print), and in technical terms, they make it all pretty and stuff. It’s a lengthy process of designing and proofing and prepping, but once that’s done, the book goes to press.

The Final Steps

The final steps are all about making sure the book is a success. We’re sending out emails letting people know it’s available, we’re doing special ad campaigns, we’re preparing review copies, we’re writing press releases, we’re drafting up thank-you cards for book participants, we’re uploading the PDF to Amazon’s “Search Inside” feature and Google Books, we’re getting the e-book out there…

I hate to keep going, but there really is more. We’re registering the copyright and putting that in the safe, we’re updating inventory, we’re updating the website and all those other distribution sites, we’re pursuing reviews and adding them to all of our online sites… we’re really doing the most.

And that’s kind of what publishing is all about. It’s about producing great, necessary content, and making sure that it falls into the right hands. It’s a lengthy and sometimes complicated process, but it’s worth it. When you put a book out there that you know is helping someone, from a fairly straight-forward topic — like passing the real estate sales exam or nailing an interview — to more touchy, emotional subjects — like dealing with bullying or building up your confidence — you know you’re making a difference.

And that’s what the industry is all about, regardless of the amount of steps or the way you make those steps function for your company.

But there really are a lot of steps. For real.